Aftereffects
Pepsi's The Choice is the iconic the spot directed by Taika Waititi for Superbowl 2026 stage. I lead the type exploration for the spot tagline, matching the energy and humourous bears.
CREDITS +
- AgencyBBDO New York, The PepsiCo Content Studio
- Creative DirectorAndy Rowan-Robinson
- Senior ProducerSue McNamara
- ProducerRebecca Schmidt
- DesignerAntara Ghosh, Zoe Khoury